Dec 26, 2022
My guest today is Steven Messer, who is a serial entrepreneur and the Co-Founder of Collective[i], which provides the most comprehensive solution on the market for companies seeking to optimize revenue using AI, connections, and collaboration. Prior to Collective [i], he co-founded Linkshare, an affiliate marketing service provider, which eventually sold to Rakuten for a $425 million.
In todays episode we cover:
-How Collective[i] is like Waze for sales
-Why companies that just use their own data are missing a big piece of the puzzle
-How AI and data can be used to exponentially increase the odds of winning a deal
-The power of reference, referrals, and warm introductions
-The difference between digital sellers and traditional sellers and why 74% of buyers don't want to deal with sellers at all
If you want to know what the future of b2b/enterprise sales looks like, you've got to listen to this entire interview.