My guest today is Deidre Hudson, a customer focused and data
driven senior marketing leader with strong demand generation and
customer aquisation skills.
In todays episode we cover:
How the right data can be used to inspire your sales strategies
and campaigns
The tools used to determine your right target audience based on
all your data
The key differences between demand generation and lead
generation
5 Pillars of demand generation - People, Programs, Processes,
Performance, and Product
Using actionable data to test impact on different channels
The power of having the right people in the right roles for the
right reasons
All that and more in this episode.
About the Podcast
'The Goats Of Growth' features exclusive interviews with GTM Leaders who discuss topics such vision, leadership, strategy, execution, and other insights into how start-up can build a successful go-to-market function.