Feb 13, 2023
My guest today is Deidre Hudson, a customer focused and data
driven senior marketing leader with strong demand generation and
customer aquisation skills.
In todays episode we cover:
- How the right data can be used to inspire your sales strategies
- The tools used to determine your right target audience based on
all your data
- The key differences between demand generation and lead
- 5 Pillars of demand generation - People, Programs, Processes,
Performance, and Product
- Using actionable data to test impact on different channels
- The power of having the right people in the right roles for the
All that and more in this episode.