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Feb 13, 2023

My guest today is Deidre Hudson, a customer focused and data driven senior marketing leader with strong demand generation and customer aquisation skills.

In todays episode we cover:

  • How the right data can be used to inspire your sales strategies and campaigns
  • The tools used to determine your right target audience based on all your data
  • The key differences between demand generation and lead generation
  • 5 Pillars of demand generation - People, Programs, Processes, Performance, and Product
  • Using actionable data to test impact on different channels
  • The power of having the right people in the right roles for the right reasons

All that and more in this episode.